The directory and calendar of B2B webinars hosted across Australia. Zola 2026-10-12T00:00:00+00:00 https://cmdctrl.tv/news/atom.xml 2026-10-12T00:00:00+00:00 2026-10-12T00:00:00+00:00 Unknown https://cmdctrl.tv/news/corporate-webinar-platforms/

<p>Choosing a webinar platform is one of the first real decisions you make when you build a webinar strategy, and it shapes everything that follows: how you register attendees, how you engage them live, what data lands in your CRM, and how much work it takes to turn one live session into months of on-demand content.</p> <p>This guide lists the corporate webinar platforms a business should have on its radar, grouped by the job they do best, so you can build a shortlist that matches your goals rather than someone else's.</p>

2026-10-12T00:00:00+00:00 2026-10-12T00:00:00+00:00 Unknown https://cmdctrl.tv/news/grant-thornton-australia-webinars-go-to-market/ <p>Grant Thornton Australia has used webinars as its standard go-to-market channel since 2020. It treats them as a program, not a series of one-off events.</p> <h2 id="what-they-do">What they do</h2> <p>The firm runs regular webinars on tax, advisory and industry topics for business clients. It has also run a two-day virtual event series: six sessions, 25 speakers from across Australia and more than 2,500 attendees.</p> <p>Engagement data from each webinar flows into the firm's marketing system. The team uses it to decide which topics to run next and who to follow up.</p> <h2 id="the-results">The results</h2> <p>Figures published by ON24, the firm's webinar platform:</p> <ul> <li><strong>40%</strong> increase in webinar registrations</li> <li><strong>20%</strong> increase in new subscribers</li> <li><strong>29%</strong> increase in marketing touches per person</li> <li><strong>4%</strong> growth in overall revenue</li> </ul> <h2 id="why-it-works">Why it works</h2> <ul> <li><strong>Consistency.</strong> A regular schedule builds an audience that returns.</li> <li><strong>Data drives the next topic.</strong> Attendance and questions show what clients care about.</li> <li><strong>Follow-up is connected.</strong> Webinar activity goes straight to the marketing and sales teams.</li> </ul> <h2 id="the-lesson">The lesson</h2> <p>One webinar is an event. A steady program, linked to your CRM, becomes a channel that grows each year.</p> <hr /> <p><strong>Sources:</strong> <a rel="external" href="https://www.on24.com/customer-stories/grant-thornton-australia-boosts-webinar-registration-by-40-percent/?utm_source=cmdctrl&amp;utm_medium=referral&amp;utm_campaign=briefing&amp;utm_content=grant-thornton-australia-webinars-go-to-market">ON24 customer story: Grant Thornton Australia</a> and <a rel="external" href="https://www.on24.com/resources/asset/how-grant-thornton-australia-uses-on24-engagement-data-to-scale-webinar-program-grow-revenue/?utm_source=cmdctrl&amp;utm_medium=referral&amp;utm_campaign=briefing&amp;utm_content=grant-thornton-australia-webinars-go-to-market">ON24 session: How Grant Thornton Australia uses engagement data</a>. Results are as reported by the platform vendor.</p> 2026-10-12T00:00:00+00:00 2026-10-12T00:00:00+00:00 Unknown https://cmdctrl.tv/news/la-trobe-university-open-day-online/ <p>In 2020, La Trobe University could not host its Open Day on campus. It moved the event online and drew more visitors than the year before.</p> <h2 id="what-they-did">What they did</h2> <p>The Melbourne university ran more than 100 live and pre-recorded virtual sessions:</p> <ul> <li>Live Q&amp;A with current students and parents</li> <li>Introductions to departments and degree paths</li> <li>Virtual campus tours</li> <li>Recorded lectures, sorted by area of interest</li> </ul> <p>Sessions stayed available on demand, so students could watch when it suited them.</p> <h2 id="the-results">The results</h2> <ul> <li><strong>157%</strong> more students visited Open Day than the year before</li> <li>Engagement data identified new prospective students in <strong>China, India and Vietnam</strong></li> <li>The events team used that data to shape follow-up with each student</li> </ul> <blockquote> <p>"ON24 virtual events gave us invaluable audience insights that were critical in conducting the right follow-up." — Victoria Dillion, Manager of University Events, La Trobe University</p> </blockquote> <h2 id="why-it-matters">Why it matters</h2> <p>La Trobe is the largest provider of higher education in regional Victoria. An online Open Day removed the trip to campus for regional and international students alike.</p> <h2 id="the-lesson">The lesson</h2> <p>A webinar does not just replace an event. It can reach people who would never have come in person, and it tells you who they are.</p> <hr /> <p><strong>Source:</strong> <a rel="external" href="https://www.businesswire.com/news/home/20210624005028/en?utm_source=cmdctrl&amp;utm_medium=referral&amp;utm_campaign=briefing&amp;utm_content=la-trobe-university-open-day-online">La Trobe University Increases Student Enrollment with the ON24 Digital Experience Platform</a>, press release, 24 June 2021.</p> 2026-10-12T00:00:00+00:00 2026-10-12T00:00:00+00:00 Unknown https://cmdctrl.tv/news/vanguard-australia-webinars-sales-pipeline/ <p>Vanguard Australia runs webinars for financial advisers. They are not brand exercises. They are a measured source of sales leads.</p> <h2 id="what-they-do">What they do</h2> <p>Vanguard hosts market updates and thought-leadership sessions for advisers. Many sessions carry CPD hours, which advisers need every year. Live sessions are kept on demand afterwards in a CPD hub.</p> <h2 id="the-results">The results</h2> <p>Figures published by ON24, Vanguard's webinar platform:</p> <ul> <li><strong>60%</strong> average live attendance rate</li> <li><strong>10–12%</strong> of event leads move into the sales pipeline</li> <li><strong>10–15%</strong> of viewers ask a sales rep to contact them after the event</li> <li><strong>15%</strong> conversion to sales meetings</li> </ul> <h2 id="why-it-works">Why it works</h2> <ul> <li><strong>A clear reason to attend.</strong> CPD hours give advisers a practical reason to show up and stay.</li> <li><strong>Useful content first.</strong> The sessions teach, not pitch. The sales conversation follows when the viewer asks for it.</li> <li><strong>Every session is measured.</strong> Attendance, questions and follow-up requests show who is ready to talk.</li> </ul> <h2 id="the-lesson">The lesson</h2> <p>A webinar program can be judged like any other sales channel. Set a target for attendance, leads and meetings, then track it session by session.</p> <hr /> <p><strong>Source:</strong> <a rel="external" href="https://www.on24.com/customer-stories/vanguard-australia-boosts-conversion-rate-by-15-percent/?utm_source=cmdctrl&amp;utm_medium=referral&amp;utm_campaign=briefing&amp;utm_content=vanguard-australia-webinars-sales-pipeline">ON24 customer story: Vanguard Australia</a>. Results are as reported by the platform vendor.</p> 2026-10-12T00:00:00+00:00 2026-10-12T00:00:00+00:00 Unknown https://cmdctrl.tv/news/why-webinars-suit-australia/ <p>Australia is a large country with a small, spread-out population. Reaching business buyers in person is slow and expensive. Webinars remove most of that cost.</p> <h2 id="your-audience-works-from-home">Your audience works from home</h2> <p>The Australian Bureau of Statistics reports that in August 2025:</p> <ul> <li><strong>36%</strong> of employed people usually worked from home</li> <li><strong>59%</strong> of managers and professionals usually worked from home, against 21% in all other jobs</li> </ul> <p>Managers and professionals are the people most B2B webinars want to reach. More than half of them are at a desk with a screen for part of the week, not in an office you can visit.</p> <h2 id="distance-and-time-zones">Distance and time zones</h2> <ul> <li>Perth is up to three hours behind Sydney and Melbourne.</li> <li>Queensland does not use daylight saving, so in summer Brisbane is an hour behind Sydney.</li> <li>A capital-city event leaves out regional businesses, and most interstate ones.</li> </ul> <p>A webinar reaches all of them in the same hour. A recording reaches those who could not attend live.</p> <h2 id="what-this-means-for-hosts">What this means for hosts</h2> <ul> <li><strong>Pick a time that works coast to coast.</strong> Late morning to early afternoon on the east coast suits the most people.</li> <li><strong>State the time zone clearly.</strong> Write AEDT or AEST, and give the Perth time.</li> <li><strong>Always offer a recording.</strong> Many registrants watch later.</li> <li><strong>Keep it short.</strong> 30 to 45 minutes fits a working day.</li> </ul> <h2 id="the-lesson">The lesson</h2> <p>For Australian B2B audiences, a webinar is not a substitute for a real event. For most of them, it is the event they can actually attend.</p> <hr /> <p><strong>Source:</strong> <a rel="external" href="https://www.abs.gov.au/statistics/labour/earnings-and-working-conditions/working-arrangements/aug-2025?utm_source=cmdctrl&amp;utm_medium=referral&amp;utm_campaign=briefing&amp;utm_content=why-webinars-suit-australia">Australian Bureau of Statistics, Working arrangements, August 2025</a>, released 12 December 2025.</p>