Skip to content
Thursday 29 October 2026Times in AEDT

CMD/CTRL

All webinars / Marketing

Institute of Community Directors Australia

How to get media coverage (Webinar)

A practical session for community organisations on earning media coverage, from finding a story angle to pitching journalists.

When

12 pm Brisbane · 12:30 pm Adelaide · 10 am Perth · 1 hr

What you’ll learn

  • What journalists want from organisations
  • Creating catalysts for coverage
  • Packaging and pitching a story
  • Why media releases matter less than you think

Speaker

Brett de Hoedt

Founder, Hootville Communications

Founder of Hootville Communications and a former journalist, publicist and broadcaster with the Seven Network, New Idea and radio stations 3AK and 3MP. Has helped community groups and not-for-profits win more than 1,000 media stories, specialising in coverage for complex, unglamorous issues.

Hosted by

Institute of Community Directors Australia

The Institute of Community Directors Australia is part of the Our Community group and supports the volunteers and staff who sit on not-for-profit boards. It offers free membership, a Diploma of Governance and the Certified Community Director program. Its webinars are short, plain-English sessions on the things community boards struggle with: reading the finances, fundraising, media coverage and running good meetings. They suit new and experienced committee members alike.

Website →